I enjoy a good laugh just as much as the next person, but nothing is quite as funny as the dark humor served up at many a local restaurants trying to produce exotic sounding dishes to create an air of sophistication. Think of that “lobster cappucino with white truffle foam” or “apple wood smoked bacon” new century farm eggs and other linguistic concoctions that try to make people think that they’re eating rare cuisine once reserved for Louis the Sixteenth.
I still reel when I think of going into a prestigious Buenos Aires Restaurant called Moshi Moshi - an overpriced restaurant that grew more on a reputation of pretentiousness by people who don’t know sushi rather than quality of food. For dessert, I just had to know what the “Sopa de banana” (banana soup) could be - and upon receiving a half cup of very milky banana milkshake in a shallow bowl with a spoon - I felt like the last laugh was on me. I was served the Banana Fool.
But this seems to be the trend of what people want - the exotic foods (or at least exotic sounding foods) that give people the idea that they are cultured and exotic themselves. You are what you eat, right? To think, when people engage in tourism nowadays, itsn’t the majority of time spent on vacation going out to eat?

Maybe what they really want is to be confused and pretentious at the same time - just to be able to say, “I couldn’t decide between the Boca Negra Cake Affogato and the Asbolt elderflower jelly, “strawberry nage mallow’, white chocolate and Tonka bean parfait!” when they could have easily just said, “I can’t decide between the chocolate volcano cake and the ice cream sundae”. Really, we all have to justify our choices and particularily now in an economic crisis, a two scoop ice cream sundae just isn’t worth $17 if it doesn’t have a rare and exotic name.
It’s getting popular too, to name brands on a menu - from the Sonoma duck to the Harmony Valley Cipollinis & Crosnes to the Primrose Brussels Sprouts and Driftless Organics Mashed Potatoes - nobody will guarantee great food, but surely we’re all impressed by the chef’s extraordinary ability to go out everyday to handpick our food. Certainly you must be getting your money’s worth since YOU won’t be able to make a salad like this at home - piled with so many ingreditents that the menu item begins to look like a supermarket label.
Let’s take a cue from the humble Raymond Blanc, who when talking about his upbringing, “…[I] had the archetypal French bucolic upbringing, in a peasant village in deepest Burgundy”. Also I’m glad to see that he learned his English from leprachauns and fairies. This explains why he is one of the pioneers of rediculous food names. So the next time you order a “Carpaccio” of blood orange with its own sorbet, remember that you could probably feed a starving child for a week for the same amount of money.
















